The Journal
Thinking from the
front lines.
Leadership insight from operators who’ve been there, on luxury brands, fractional strategy, DTC growth, and what it really takes to build something that endures.
Featured Essay
Repackaging Your Company Like A Bestselling Book: How To Get Merger & Acquisition-Ready
When it comes to Mergers & Acquisitions preparation, leaders will want to have a thorough understanding that value is created long before the deal is signed. This involves investing resources in leadership, operations, brand, and performance well ahead of the actual transaction. In a sense, preparing for a Merger & Acquisition is similar to putting together a bestselling book for publication. At my company, we’ve helped ensure this shift is made seamlessly and ends with outstanding value by creating a sound structure, clear messaging, and a valuable story. It’s part of a fractional CEO and C-suite executive strategy designed for evolving [...]
RECENT POSTS
From the team.
Luxury
Every legacy brand is chasing the next generation of luxury consumers. Most of them are doing it wrong, optimizing for aesthetics when the real currency is authenticity.
Kendra Edwards
February 10, 2025
Finance & M&A
Private equity can be transformative, or it can expose every crack in your foundation. The brands that thrive post-investment share one thing in common: they prepared like operators, not hopefuls.
Nico Pecchi
January 28, 2025
Leadership
There are a thousand frameworks for how to start a new leadership role. Most of them get the first move wrong. What actually separates the leaders who embed quickly from the ones who never quite land?
Marnie McBryde
January 14, 2025
Brand Strategy
Too many leadership teams treat brand strength as something they "sense." The ones building durable businesses have learned to make it concrete, with metrics that actually drive decisions.
Terri Eagle
December 19, 2024
Leadership
A bad hiring decision is expensive. A bad leadership decision about policy, culture, or compliance can be existential. What every founder needs to know before it becomes a problem.
Hannah Peters
December 4, 2024
DTC & Growth
The brands obsessing over top-of-funnel in 2025 are running on a treadmill. The brands building loyalty, LTV, and community are building moats. Here's the playbook.
Molly Kuffner
November 20, 2024
Fractional Leadership
Not all fractional executives are equal. Some have real operating experience. Some have impressive-sounding titles from roles where they consulted, not led. Here's how to tell the difference.
Marnie McBryde
November 7, 2024
