The DTC Playbook Is Broken. Here’s What Comes Next.
CAC is up. LTV is down. Paid social is unpredictable. The DTC brands that will survive the next three years aren't the ones spending more, they're the ones building differently.
Retention Is the New Acquisition: Building a DTC Brand That Compounds
The brands obsessing over top-of-funnel in 2025 are running on a treadmill. The brands building loyalty, LTV, and community are building moats. Here's the playbook.